Social media can adopt a number of different forms, including online forums, wikis, podcasts, weblogs, snapshots and video. Technologies come with blogs, picture-sharing, vlogs, wall-postings, email, instant messaging, music-sharing, voice over IP, and crowdsourcing (crowd outsourcing), to name a few.

Some examples of social media applications include Google Groups (reference, social networking), Wikipedia (reference), MySpace (social networking), Facebook (social networking), Youmeo (social network aggregation), Lastfm (personal music), Twitter (social networking and microblogging), Flickr (photo sharing), YouTube (social networking and video sharing), Second Life (virtual reality) and other microblogs that include Jaiku and Pownce.

What is Social Media Marketing?

Social Media Marketing is where you utilise social media networking and user-built content applications to get exposure for a product, service or content. Social Media Marketing typically involves establishing and engaging in a "conversation" with the target market, as a substitute for openly advertising to them.

Social Media Marketing may additionally integrate making and publicizing viral content that is meant to be shared by subscribers. A lot of advertisers are less than comfortable with the less control over social media but once used the correct way, social networks can be extremely effective channels for creating product evangelism, reputation handling or corporate branding.

Why is Social Media fast becoming tremendously popular?

In my opinion it's precisely because it mirrors our real nature. We are companionable by nature and for once we are able to take advantage of technology with ease to reach out and get connected in new and fascinating ways. It's still so new too, there are new innovations coming up regularly and it is similar to the early Cyberspace "gold rush" season during the 90s

Is every Social Media internet web site for every entrepreneur?

Business owners probably will not think so, but it is. You practice it naturally each and every day, Social Media over the internet is precisely the same thing applied technologically.

How does a business proprietor determine which web site is the appropriate match for them?

Excellent question. Not all Social Media online sites are equal. I normally tell people to apply "classical marketing" and don't ever let the 'flashing lights' fool you. Go to the online site, take note of the conversation. "Lurk" a little bit. Ask a question, watch what happens. Each individual environment holds its own rules. Blunder in and start yelling and you'll get flamed. Respect the environment's 'sub culture' and you'll be fine. A clear example of this in action is a web site that aims at "gamers" - you intuitively understand that if you're selling insurance you would have a hard time in that environment. Like I pointed out, think like a classical marketer.

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