Marketing as an activity is all about reaching the right consumers with the right products, and the result sought is delighted clients who are more than willing to open their purses wide enough to enhance your profits. For many years, marketers stalked their target customers by numerous means and by trying to get their message across to spread awareness about their wares.

Traditionally, marketing communications were performed via print, broadcast and such conventional media through disrupting advertising, where advertisements appear in between the content of interest for the customer.

Standard media does give a large reach to a marketer with its programming of mass appeal. However, the wastage is equally high, since a large portion of the audience would belong to a different segment than the one that's to be targeted by the marketer.

The revolution stirred by the internet as a medium took place because of the fact that its highly personalized and provides more content on-demand than any other available medium. Social sites proliferated far and wide in their usage for a few simple reasons:

The power to create and distribute content is evenly available to every user, irrespective of him/her being a customer or a marketer. In the previous forms of media, that power rested with the editorial staff of the channel or the advertiser, but hardly ever with the user.

The medium is completely personalized, and an user could create or join groups and further create content based on what he/she likes.

Opinions are free & fair. This is one reason why social media is of utmost concern to marketers, as buying decisions are no more influenced as much by advertisements. The traditional word-of-mouth marketing approach has grown leaps and bounds on social networks.

With 500 million (and growing) unique users across the world, Facebook is the number one social networking site in terms of activity and subscriptions. What started as a garage effort by Mark Zuckerberg has now become the biggest phenomenon on the internet.

An user interface that allows for quick communication and the ability to create fan pages and groups at the click of a mouse button are what make Facebook incredibly popular. Another important reason for its immense popularity is the large variety of social applications that have been developed and made available within the Facebook environment.

These applications can allow users and friends to do joint activities like playing games that run endlessly, sharing photos, videos, and web links, and many more.

Facebook offers a wide variety of avenues to communicate with the audience, which opens up a totally different world of possibilities to have a fruitful dialogue with customers. Some of these methods used popularly by marketers are: advertising, Facebook fan pages and Facebook branded applications.

The options provided by Facebook can be creatively explored and used judiciously for bringing about maximum benefits to any brand.

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