If you're searching for free ways to generate clients for your new complementary therapy business, particularly if it has an online shopping cart, the perfect way is Article Marketing because it's free and the traffic keeps coming, month after month, from one article. So if you are looking for product launch ideas read on.

Article Marketing isn't an instant way to get started online, but it's a low-cost, no risk tactic anyone can adopt. First let's compare it with some different ways to get online visitors. Let's take the example of promoting a new shopping cart.

The usual way of getting visitors to your new website, taught by some on-line marketing courses, is to get in touch with other website owners requesting a link exchange. This can be successful, but it's a slow process and you need to take care who you target. For instance, if I sell dog collars by mail order I may be happy to do a link swap with someone who runs dog training classes, but not someone who is selling dog collars.

Another method is answering questions on forums in your niche, with your website in your signature. Also effective, but time-consuming.

In theory a Pay-Per-Click (PPC) campaign is easy to set up and you could see customers within an hour. In practice unless you're experienced at these campaigns, you can spend ages testing for the optimum settings and exhaust your budget without making a single sale. I did! And being of a suspicious nature , I often wondered how many clicks were by my competitors, to use up my budget!

Additional online methods include FFA (Free For All) sites and traffic exchanges where you view other people's sites, in return for them viewing yours. This strikes me as a waste of time. I want to sell, not buy, so why sit wearily, clicking on other people's websites so that they will sit bored stiff clicking on my web-page? They probably never even look at my site. With tabbed browsers the temptation is just to open the following tab to click on the advert, without reading the adverts.

These ideas are time-consuming and ineffective for a serious product launch.

Offline marketing methods include networking to exchange cards at business clubs. Time-consuming, expensive and again in general, others are there to sell, not to buy.

In contrast, article marketing targets people who have shown that they are interested in the subject your website targets. Choose the correct keywords and visitors will be actively intending to buy, not sell.

The idea of article marketing is that you publish an article and submit it, with your website details, to article directories from which publishers can copy articles for blogs etc so long as they publish your website details with your article. Then as interested parties read your article, they can click onto your website.

The article you have produced in an hour or so stays (theoretically) online forever and you have the potential to receive focused traffic from it in perpetuity.

For instance, I submitted an article in October 2005 and 4 years later it is still generating traffic, with no extra work, and had received 28,897 lifetime views, with 5,961 clicks through to my website. How much would that have cost using PPC? Another benefit is that the best article directories send you statistics showing the keywords from which your article is being found.

In my opinion article marketing has so many advantages over alternative methods that I cannot imagine why it would not be one of your marketing strategies.

Much of my success with article marketing was learned through trial and error. With a little free, or low cost, training I would have seen rewards much earlier.

Article Publishing Is A Key Piece Of Any Successful Marketing Website
Many times when I am communicating with other marketers and I bring up the subject of article writing, I'll get a response like "I'd rather have a root canal, than write!" Article writing doesn't have to be this hard, follow these guidlines, and you'll write articles that get more readers!

You Can Post Your Article To A Large Number Of Article Directories Available Online
Online marketing has become very common in the recent past. This together with, the huge expansion of social network websites and increased participation in citizen journalism has lead to more and more articles being submitted to websites.

Creation Of A Readable And Well Formatted Document Is An Essential Facet Of Mass Article Marketing - Or Reading On A Computer Screen Is Completely Different!
As with newspapers, there will be people who read them in their entirety, there will be those that read only the headlines and a synopsis. There will be people intending to read fully but get disgruntled because they may keep losing their place, losing the thread of the article and so on.

The Best Things You Can Do To Improve Your Article Quality
Many bad writers feel that it is not worth the effort to write articles that nobody will read. There are solutions to this problem and improvements can be made easily by following a few suggestions.

Effect Of Article Promotion On Website Traffic - A Brief Description
Article marketing is an ideal way to improve your website traffic without expending too much energy. All you need to do is to write a few decent articles, and your traffic will increase significantly.

How You Can Use Article Promotion Effectively While Keeping A Good Search-Engine Ranking?
It has become increasingly difficult to get to the top of the major search engines in recent years as search engines like Google and Yahoo have changed their criteria for how they rank websites.

The Best Way To Use SEO For Article Marketing
Why do article marketing? For many Internet marketers, the SEO benefits of article marketing are immense. For one, it is probably the most cost effective, yet more powerful form of Internet marketing. Why is this?

Article Submission - Correlating Your Income Against The Articles You Compose
If you are using article marketing to promote your website, have you done any analysis to check the profitability of your articles? It's very important that you keep track of your statistics to help forecast your revenue and watch for any sudden changes.

How To Get Wealthy Publishing Articles On The Web? The Perfect Strategy
Did you know that most authors who write articles online never have their work recognized and are never rewarded for the high quality work they produce?