Prepaid Legal leads can make the difference between financial success and failure in your small business. But, not all leads are born equal.

Whether you decide to buy leads or produce your own, there are three main "archetypes" or categories that you'll find helpful in growing your Prepaid Legal business:

1. Potential customers. These leads are interested in one of your products or services. If satisfied, they may be gingerly introduced to your program with reasonable success. But, they didn't start with an interest in making money, and they're going to need a lot of instruction.

2. Opportunity seekers. These leads are looking for an opportunity to make money. They may or may not be really serious, that's for you to figure out. Also, they may or may not have specific interest in MLM or Pre-Paid Legal Services. Your responsibility will be to find the serious ones, overcome their objections and guide them into your business.

3. Active network marketers. These prospects are already in an program, and looking for leadership in how to be successful. They aren't in Prepaid Legal, but you know two very significant things about them: 1) they like the idea of network marketing, and 2) they've demonstrated it with their wallet by enrolling in a program.

The most qualified prepaid legal leads are those in the third group: current network marketers.

Why?

Well, as discussed above, you are certain they have an interest in making a profit with network marketing. You will never hear them ask, "Is this one of those ponzi schemes?" and other such silly questions. They're beyond that; they know better.

They also understand the business better than someone who's never been in MLM. So, once they sign up to your downline and get up to speed, they'll create results much more quickly (and with less instruction) than the average person.

Lastly, they probably know other active networkers: their sponsor, front line, and even cross-line distributors they befriended at their company event. These are the kind of individuals you want as a Prepaid Legal Associate in your team.

They're in an opportunity, though, and not always looking to start something else. It's your job to gently, and carefully, pique their interest without setting off any alerts.

The best way to do this is to lead with an offer that helps them in their existing business... something unrelated to your opportunity. Something generic, like advertising tools or education.

Secure their trust, and show your value to them by showing them how to move forward with their existing business. Show them that, unlike their existing upline, you are showing them things that work. But make it crystal clear that the only people who get your real focus are the people contributing to your financial success.

At that point, signing up for your group will be the next rational step.

In conclusion, you can go after potential customers, you can pursue opportunity seekers, or you can target active network marketers. Of the three, active network marketers have the highest potential to explode your group with the least effort. Focus your effort there, and your business will never be the same.

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