Nowadays various vocal business leaders are emphasizing that "the world is flat", that labor moves freely, and the lowest price wins, no matter whether it's from Atlanta or Argentina. Million dollar purchasing orders are placed on the internet, without so much as speaking to a live person, and when corporate communications have a face at all, it's increasingly that of a model or paid spokesperson.

Are people skills even relevant, at a time when posting a job opening online will get you applications from all over the world? The answer is a resounding "yes": at the end of the day, anyone is still designing the products, the web sites, and the promoting material.

And that person needs a proper environment in which to perform his or her job, not "even if" but "particularly if" that person was born and raised anywhere else. Immigrants and guest workers are as much members of the corporate world as anybody else, but their special issues and hardships need close concentration to bring out the most in them, and that means mental coaching. Mental coaching is an outstanding way of bringing someone from a different culture into the team 100%, and it's one of the most significant functions of nowaday's human resource management.

While mental coaches, like Dr. John F. Murray, who developed "mental Performance Index" for American football (and proceeded to assist Vincent Spadea overcome a losing streak that was one of the longest in the history of tennis), might be associated with professional sports, outdoor sales-people, or CEO's, the reality is that mental training is relevant from the highest to the minimum rung of the corporate ladder.

After all, if someone is worth spending tens of thousands of dollars to hire and train, doesn't it make sense allow the Human Resources department the freedom to expose the most in him or her? If sports teams can hire mental coaching to increase their performance, so can corporate teams. Even if the labor they are coaching is fresh off the Web.

So while the world may well be "flat", it is still populated with human beings, and human beings don't perform at their peak potential without training and smart management. Businesses are made up of people -- anything that is as true during the reign of Bill Gates as it was in the time that of Rockefeller, the Internet notwithstanding.

Human beings do not perform at their peak potential without training and smart management. It costs a corporation tens of thousands of dollars to hire and train even a mid-level staff. Given the level of investment necessary to bring people in, shouldn't you do everything you can to maximize their value? psychological coaching is an outstanding way of bringing someone from a different culture into the team 100%, and it is one of the most vital functions of human resource management nowadays. mental trainers help most professional athletes, so why can not they be effective in aiding your business professionals?

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